Client // Clarence Valley Council
Bring a 195km Canoe & Kayak Trail to life – the river, the adventure and the community.
We pulled together a crack team of content creators and banished ourselves to this adventure-dreamland with a Land Rover Defender and a trailor of river vessels.
We produced a short film about the trail and a fully licensed image library alongside media campaign across We Are Explorers. The campaign reached over 7 million people.