Millennial Influencer Campaign
We captured the hearts and minds of domestic millennial travellers.
We sent a curated selection of creative nomads to the Northern Territory for two weeks to produce an emotive video series, a breathtaking stills library and a thought-provoking editorial compilation.
Our nomads inspired an urgency to experience the NT and action travel plans, by posting real time to their global audiences as they explored the wonders of the NT.
“We Are Explorers managed the talent, end to end production and full content suite of our largest influencer campaign to date. We were on the road for two weeks and the WAE team were a pleasure to work with, both professionally and personally. We were very pleased with the content output from this campaign!”Alice Bowden – Manager Consumer Communications (Tourism NT)