We shone a light on Eurobodalla’s ancient culture through film, stills and a We Are Explorers media partnership.
We won a competitive pitch to deliver a four part video series that explored local stories of the Yuin people; showcasing the plethora of experiences available in the region that connect travellers to the land.
Alongside additional integration with Jeep Australia, our digital partnership delivered over 2.5 million impressions and 475,000 video views, driving nearly 20,000 unique site visits and 4,000 link clicks to Eurobodallas website.
Targeting Sydney, Canberra, Regional NSW and Regional VIC audiences the project smashed all targets, whilst creating a stunningly unique content library for the destination.
We also engaged PR agency Compass Studio to expand the campaigns reach through consumer channels, reaching a total circulation of 6 million people, with a total ave of $96,400.
“Thanks again for all your hard work over the past few months. The quality of the work you have produced to showcase Eurobodalla is top shelf. This will be a marketing piece that will sit with me for the remainder of my life. It has come together at such a crazy time in our lives down here. So from the bottom of my heart – thank you”Tim Booth – Manager (Tourism & Events)